(MSSDNL87C03H501K)

DANIELE MISSO FILES



REF. DIOR LAB.



YEAR : 2014
CLIENT : CHRISTIAN DIOR PERFUMES, LVMH GROUP
CREDITS : DANIELE MISSO, HÉLOÏSE LE LOUET, PHILIP SHULTZ

WORDS : ‘DIOR LAB.’ FOR CHRISTIAN DIOR IS A BRAND-NEW LINE OF PRODUCT PACKAGINGS FOR BEAUTY BEING DESIGNED FOR MEN. WITH A HOLISTIC APPROACH, DIOR LAB. IS AN INEDIT LINE WHICH WAS PROPOSED TO THE LVMH GROUP AND USED FOR FUTURE INSPIRATION DURING A PARTNERSHIP PROJECT. CURRENTLY, THE CONCEPT IS UNDER STUDY.
THE MAIN FOCUS OF THE PROJECT IS THE MASCARA CAKE - THE SOLID FORM OF THE MASCARA. MASCARA HAS BEEN PLACED IN A GLASS FLASK IN ORDER TO MAKE IT VISIBLE FROM THE OUTSIDE, IN CONTRAST WITH USUAL PACKAGINGS WHICH TRY TO HIDE IT. INSPIRED BY THE WORK OF THE FRENCH PAINTER PIERRE SOULAGES, THE IDEA IS THAT THE USER CAN DRAW ON THE GLASS TUBE WHILE USING THE BRUSH SO THAT EVERYDAY THE FLASK CHANGES ASPECT.




    REF. CD-2014-LAB01, DIOR LAB., PACKAGING AND ILLUSTRATIONS


    REF. L’HOMME À LA PEAU BLEUE, MOVIE EXTRACT, DUR. 00:99






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